Brand Strategy and Identity

Brand Audit

A formal report detailing your current brand activities across all marketing channels (both on and offline), strengths and weaknesses of each channel, and some strategic recommendations. The aim of the brand audit is to identify the areas where changes need to be made in order to achieve your business goals.

Areas assessed include your mission statement, vision, values, brand identity, content, audience and overall brand experience.

£250

This service does NOT include the creation or management of brand assets. It comprises high level consultation only and is designed for businesses with an existing brand identity looking to make changes and improve.

Brand Strategy

What do you need to do to succeed? What’s the best way for you to generate leads? Which marketing channels should you prioritise in order to best reach your audience?

This service comprises all components of a full brand audit as listed above, with an additional in-depth report to outline and define:

• Your brand story, mission and values
• Your USP, “elevator pitch” and ultimate “why”
• Your target audience summary and how to reach them
• Tone of voice, personality and identity

£400-£550 depending on scope of the project

This service does NOT include the creation or management of brand assets. It comprises high level consultation only and is designed for businesses with an existing brand identity looking to make changes and improve.