Oceanology International

The OI Journey

What?

An experiential marketing campaign to promote OI’s global portfolio of events, kicking off at the 2018 event and running until Oceanology International’s 50th anniversary edition.

How?

• An onsite AR photo booth and props
• A competition to win a trip to one of our global sister shows
• Branded charging benches
• Branded show maps and testimonial walls

The Results

• Increased social following
• Increased brand awareness for lesser known sister shows
• Emotive content to lead into the 50th anniversary event